• Created partnership with city publisher/newspaper to establish school newspaper with distribution to entire city (40,000 population)
• Participate and handle all PR for Institution
• Increased Job Seeker registration from Offline sourcing to 45% overall; HR/Recruiter to more than 50%+
• Generated 40%+ response to direct mail piece for SHRM event in 06/00
• Designed comprehensive 8-week marketing plan to methodically intrigue and compel customer's interests in industry-focused seminars
• Increased revenue $6.3 Million in 12 month period
• Reduced expenses 27% through national contracts, production negotiations, and operational adjustments
• Registered 300+ paying student within for 12 months
• Implemented guerilla marketing by authoring "Kids Fitness" column for largest circulated newspaper in Utah County of 33,000 readers
• Produced marked visibility increase for major job board in areas other vendors never think to compete
• Implemented customer care solutions that brought employer products to the positivie attention of consumers buying from other competitiors
• Obtained substantial discounts in major hospitality chains for seminar productions
• Dramatically decreased cost expenditures for offline marketing venues

Continue enjoying your visit! If you're looking for the integrated sales/marketing professional to propel your products/services to the stratosphere, feel free to review my resume. Additionally, be sure to check out my special collection of marketing resources and ideas as well.

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