Needs Analysis Survey by Wallace Harkness, Sales/Marketing New Media and Traditional Professional Extraordinare

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Address: Based in Orem, UT Email: wwh@aceharkness.com
Phone: 801.830.0537

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Resources - Needs analysis
The below is a sample of a "needs analysis" survey produced for consulting and targeted towards businesses interested in increasing their marketshare. . Note how it provides a forum to explain key data points and also gives the consultant key insights into the best way to approach the customer.

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What are your corporate needs? Fill out the survey below and I will get back to you asap with some suggestions and ideas.

Name: (Req:)
Addr:
City: (Req.)
State: (Req.)
Zip: (Req.)
Email: (Req.)
Phone:	.
Fax:	.

General

1.) In what industry do you specialize?

2.) Please list the three most important values to you personally.

3.) Please list the three most important values to your company.

4.) Would your company/department pass the "30-second elevator test?" (Meaning that were I to ask any employee what your company did and what its vision is, would they all answer the same?
Yes No
If yes, please explain.

5.) Does your company/department have a credo? A credo talks about what you stand for, what you deliver, and who you are.
Yes No
If so, please explain.

6.) What percentage of your marketing budget is spent on offline vs. online? 10% vs. 90%, 40% vs. 60%, 80% vs 20%, etc.?

7.) Can you identify the target audience of your company/department's products or services?
Yes No
If yes, please describe.

8.) How are you currently reaching your targeted audience? Check off all that apply.

Printed Publications * Direct Mail/Catalogues
Radio * Television * Grants
Promotional Events * Outdoor
Seminars * Telemarketing
Promotional Giveaways * Other - Please describe:

9.) Of the above marketing channels that you marked, approximately how much of your budget do you allocate to them? Please be as specific as possible.

10.) List your main competitors.

11.) How are your products and/or services distributed? Please check all that apply

Retail * Wholesale
Direct Selling/Marketing * Direct Mail/Catalogues
Online * Other

Retaining employees

12.) What type of orientation is extended to new hires?

13.) Please describe the types of Recognition Programs that your company currently has.

14.) When does the recognition take please (anniversaries? promotions?) and what types of rewards are given?

15.) Is there any other topic you'd like to see addressed?

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