NAME: Wallace Harkness

EXECUTIVE PROFILE: Proven, dynamic, creative professional, highly skilled in increasing targeted business visibility/brand awareness and closing the sale. Areas of expertise include melding of both cutting-edge online and offline marketing techniques and methodical processes to create the highest ROI possible while reducing expenses and other costs. Talent for pinpointing specific marketing concerns and researching required information. Advanced computer/Internet skills.

SKILLS: Market Research * Fund Raising * Collegiate Public Relations * Academic Consulting * E-commerce / Emerging Technologies * Direct Marketing * PowerPoint * Internet Marketing * Vendor Negotiation * Advertising * ENRI Certified * Bilingual - German

CAREER ACCOMPLISHMENTS:

8/2002 - Present - Wolf Electronix - Orem, UT - Director of Marketing, Public Relations

• Increased quantity of customer-requested contract manufacturing quotes by 21%
• Successfully overhauled offline marketing materials to dramatically improve customer focus on end goal – selling products

Easily increased number of contract electronics manufacturing quotes by streamlining the inhouse process and raising level of expectation in customer-provided information. Analyzed effectiveness of offline marketing materials and implemented changes that focused the customer on the benefits they’d derive from going with Wolf. Conducted an in-depth market research analysis on major competitors to formulate future offline and online marketing plans. Ensured all answers regarding incoming POs were answered by knowing the vendor, best price, minimum order quantity and lead-time required to procure all components necessary for build.

9/2001 - 6/2002 - University and Community College Systems of Nevada - Elko, NV - Director of Marketing, Public Relations

• Established strategic alliance with Elko Daily Free Press and increased brand and image awareness by greater than 127% in a 6 month period.
• Initiated first-time sponsorship for the Great Basin College Foundation's annual Dinner/Dance which generated approximately $25,000 prior to event.

Responsible for all offline/online marketing aspects and public relations for the UCCSN in the Northeast region of the state of Nevada. Officed in Elko at Great Basin College. Established strategic alliance with Elko Daily Free Press to create a school newspaper and initiate an offline distribution channel greater than 10,000+ in circulation, resulting in increased brand and image awareness by greater than 127% in a 6 month period. Partnered with City and State officials to increase directional signage and visibility for all local residence and visitors exiting from the Interstate Highway. Initiated first-time sponsorship for the Great Basin College Foundation's annual Dinner/Dance which generated approx. $25,000 prior to event. Directed community affairs which led to invitation and chair for the Elko Convention and Visitor Authority Marketing Committee effective January 2002.

4/2000 - 4/2001 Major Job Board, Flipdog.com -
Provo, UT Director, Offline Marketing Programs and Seminars

• Increased Job Seeker registration from Offline sourcing to 45% overall; HR/Recruiter to more than 50%+
• Generated 40%+ response to direct mail piece for SHRM event in 06/00
• Designed comprehensive 8-week marketing plan to methodically intrigue and compel customer's interests in industry-focused seminars

Taught HR and recruiters identifying and utilizing specific recruiting techniques in conjunction with RISE Internet Recruiting Seminars. Strategically allocated offline marketing budget of 2M to pinpoint target customer base; this included printed media, outdoor, promotional events and materials, and nationwide seminars, resulting in a dramatic increase of targeted visibility. Established diverse distribution channels with key vendors such as resume writers, related associations and activities; created win-win relationships with industry gurus as well. Drilled down the demographics of targeted audiences to focus networking with segmented groups. Defined comprehensive traditional offline plan to complement online dominance. Directed Nationwide Random sampling to determine Brand & Image awareness (both aided and unaided). Created targeted direct mail piece for SHRM event that generated 40%+ response in addition to orchestrating beta test for Internet Recruiting with Industry Specialist that produced profit for the company. Was able to interact effectively with all departments of company from development, HR, finance and accounting as well as legal, thus fostering a team spirit and environment.

9/1998 - 3/2000 MIT, Inc.
Provo, UT - Vice President, COO

• Increased revenue $6.3 Million in 12 month period
• Reduced expenses 27% through national contracts, production negotiations, and operational adjustments

Increased gross revenue 400% from 2M to 8.3M in 12 month period through product enhancement, marketing (marketing messages) and distribution (including additional distribution channels) - Assisted in the business development of new national marketing including speaking engagements and contract negotiations - Executed business plan through operations, manufacturing, marketing, sales management and human resources functions - Oversaw development of national hotel contract, marketing materials and all comprehensive details regarding asset protection, income tax strategy and estate planning workshops - Liaison to third party accountant for all financial planning, budgeting and reporting.

4/1996 - 8/1998 The Little Gym
Orem, UT - Business Owner/Entrepreneur

• Registered 300+ paying students within for 12 months
• Implemented guerilla marketing by authoring "Kids Fitness" column for largest circulated newspaper in Utah County of 33,000 readers

Introduced Utah County to a nationwide child-development franchise after creating a comprehensive business plan with the appropriate marketing research and analysis and securing the funding. This entailed coordinating all aspects of business set-up from locations and build-out to public relations, marketing and fulfillment. Authored a bi-monthly article as a columnist on kids fitness for the Daily Herald of Provo, UT. Operations included managing corporate finances, payroll, direct marketing, public relations, personnel and training for the facility. Instructed all Parent/Child classes.By working in conjunction with an Adult Health & Fitness facility, established company values, vision and creed with management as part of the business development. Thereafter, increased profitability 43% by growing membership base while implementing cost effective strategies more in line with industry standards. Responsible for all operational aspects of the nearly $1M gross revenue, 14,000 sq. ft. Health and Fitness facility.

8/1994 - 3/1996 FMT, Inc.
West Lake Village, CA - Director - Premium Incentive Division

• Measured effectiveness of existing recognition programs for companies and improved programs and performance as much as 100%
• Certified and trained company associated on "Needs-Satisfaction" theory of selling

Designed new processes to improve operations in accounting, implementation, record-keeping and fulfillment with the newly constructed distribution center. Marketed recognition programs to professionally managed companies including FHP, Gibbons Companies and Mountain Contry Foods for a more profitable "return on people." Additionally, trained prospective consultants on the Premium Incentive opportunity for small to medium sized companies as well as the needs-satisfaction theory of selling.

6/1991 - 7/1994 Fidelity Investments
Salt Lake City/UT - Stockbroker, Sr. Financial Sales Rep, Analyst II

• Qualified & educated small business owners about retirement plans
• Handled premium clients' accounts with assets in excess of $1 Million

Advised small business owners regarding retirement accounts, i.e. SEP, Sarsep, Keogh, etc. Aggressively maintained mutual fund sales, service, and brokerage areas. Certified NASD Series 7, 63, 6. Performed value-chain analysis for on-site operations; then provided recommendation for cost-effective improvements. Performed preliminary accounting including requisitions and appropriated site expenditures prior to forwarding all relevant materials to Dallas, TX. Assessed clients' needs: then marketed mutual funds that realized their investment objectives.

EDUCATION:
Westminster College US-UT-SLC Master's Degree My MBA comes from the William Gore Graduate School of Business with an emphasis in the area of Finance. Spent 3+ years with Fidelity Investment upon graduation in 1991.

REFERENCES AVAILABLE UPON REQUEST

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