The year 2001 was marked by the dotcoms dotdying in record numbers. Why? The offline aspect, the place where many customers can be reached effectively, is not explored. Certainly online marketing can be very valuable, yet the problem they run into is an overabundance of competitors in the same space and the difficulty of making a unique impression.

• "Online is only a part of the whole, comprehensive marketing secret weapon that companies already possess to gain marketshare and quality candidates." - Wallace Harkness

Integrated traditional offline marketing is extremely important as well. Customers and candidates never live online - they read newspapers, magazines, travel, drink coffee, and participate in other activities that can be a marketing process' dream come true.

If, that is, the message is:

• Tailored to the audience
• Researched and prepared with great care
• Delivered in a timely fashion.

This is the area in which I excel.

Continue enjoying your visit! If you're looking for the integrated sales/marketing professional to propel your products/services to the stratosphere, feel free to review my resume. Additionally, be sure to check out my special collection of marketing resources and ideas as well.

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